The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Icons
Agency: Weber Shandwick / Los Angeles + VERB / New York + DKC / New York + Hogwash / New York
Client: Airbnb Category: Customer Experience / CX
Heinz Insurance
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Heinz Category: Customer Experience / CX
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken Category: Customer Experience / CX
TouchBoards Discount
Agency: Africa Creative / Sao Paulo + Itaú Unibanco / Sao Paulo
Client: Itaú Category: Customer Experience / CX
Award:
2025 Integrated / Omnichannel Silver Pencil
Agency:
Weber Shandwick / Los Angeles + VERB / New York + DKC / New York + Hogwash / New York
Client:
Airbnb
Title:
Icons
Category:
Customer Experience / CX
Annual ID:
OS25_IG010S
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client:
Heinz
Title:
Heinz Insurance
Category:
Customer Experience / CX
Annual ID:
OS25_IN020B
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Australia / Sydney
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Customer Experience / CX
Annual ID:
OS25_IN041M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Marcel / Paris + Lidl / Paris
Client:
Lidl
Title:
Lidlize
Category:
Customer Experience / CX
Annual ID:
OS25_IN042M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Africa Creative / Sao Paulo + Itaú Unibanco / Sao Paulo
Client:
Itaú
Title:
TouchBoards Discount
Category:
Customer Experience / CX
Annual ID:
OS25_IN043M